America's Pedal - Advertisements

This index of DOD/DigiTech magazine advertisements began with 9 vintage DOD ads in 2009, 10 more ads in 2010, and 11 more added in 2011 (a pattern that has been entirely coincidental). Thus far in 2012, we have uploaded six more vintage ads. Although our main focus is on advertisements featuring DOD FX-series pedals, we will include other related DOD/DigiTech ads as they become available. Please note that the source listed does not necessarily represent the first time the advertisement appeared in print.


DOD FX-series advertisements:

• New FX Series
  The first 10 FX-series pedals, with "FOAM" treadles (Guitar Player, February 1983)
  
  
• Electrifying
  The first 10 FX-series pedals, now with "3SD" treadles (Guitar Player, July 1983)
  
  
• You Asked for It
  DOD proudly announces the FX90 Delay (Guitar Player, October 1984)
  
  
• DOD: America's Pedal
  Two-page ad with all 16 DOD FX-series pedals available at the time, including the FX55B "Super" Distortion (Guitar Player, March 1986)
  
  
• Road Warriors
  FX75 and FX65 (Guitar Player, July 1986)
  
  
• American Metal
  FX56 (Guitar for the Practicing Musician, September 1986)
  
  
• Heat it Up.
  FX50B, FX55B, and FX56 (Guitar World, July 1987)
  
  
• Ever wish you could play two guitars at the same time?
  You Can. With an FX35 Octoplus from DOD. (Musician, July 1987)
  
  
• Sharpen your axe.
  FX87 Edge (Guitar Player, December 1988)
  
  
• Mega-Muscle.
  Introducing the FX57, also featuring the FX40B, FX75-B, and FX-17 (Guitar World, January 1989)
  
  
• No matter what you play. Play with the best.
  DFX9, FX65, and FX56 (Musician, July 1989)
  
  
• No matter how you play. Play with the Best.
  FX57, FX55B, FX50B (Guitar for the Practicing Musician, November 1989)
  
  
• No matter who you are. Play with the Best.
  DFX5, DFX6, and DFX9, featuring Jeff Healey (Guitar Player, January 1990)
  
  
• Who says you can't mix the Classics with Heavy Metal
  Introducing the FX52, FX53, FX58, and FX59 (Guitar World, October 1991)
  
  
• Dirty metal to the pedal.
  Featuring the FX69 and FX70x (Guitar for the Practicing Musician, September 1993)
  
  
• Go fish, pus-brain.
  Featuring the FX69, FX32, and FX33 (Guitar Player, September 1994)
  
  
• Scary!
  Spotlighting the FX86 Death Metal, "FX32" Buzz Box [sic], and FX32 Meat Box, the ad also included a list of other DOD pedals available from Arbiter, who were the exclusive distributor of DOD pedals in the U.K. at the time (Guitarist, circa 1994)
  
  
• Monster Sounds
  Featuring the FX92 Bass Grunge (Guitar Player, April 1995)
  
  
• Go fish, pus brain.
  Featuring the FX86, FX69, FX76, and FX92 (Guitar for the Practicing Musician, September 1995)
  
  
• Monster Sounds
  "When playing DOD FX Pedals, place a mirror close by so you can admire your own metamorphosis. Fly crawl, or stomp to the nearest DOD FX dealer."
  Includes the DFX 9, 94; FX20B, 35, 40B, 50B, 55B, 56B, 65, 70X, 75B, 80B (Guitar for the Practicing Musician, September 1995)
  
  
• Chill.
  The new FX64 (Guitar World, May 1996)
  
  
• Vent your desire to rage
  Featuring the FX101 Grind and the FX100 I.T., plus the Ice Box, FX747, Gonkulator, and Juice Box (Guitar World, November 1996)
  
  
• Cookery Class
  Featuring Ace of Skunk Anansie, "cooking" with the DOD FX25, FX22, FX69, FX101, and FX12; plus the FX33 as a fashion statement (Guitarist, March 1997)
  
  
• Analog does some things better
  Featuring the FX69, plus the FX86, FX55B, FX100, FX50B, and FX51 (Guitar World, December 1997)
  
  
• Tools of the Trade: version 1 version 2
  DOD's final-series FX pedals, including the never-produced DFX98 and final-series mock-ups of the FX20, FX55, FX69, and FX86 (1998)
  
  

Other DOD/DigiTech-related advertisements:

• Take Your Pick
  Extolling the quality of DOD's first series of effect pedals, including the gray box DOD 250 (Guitar Player, August 1979)
  
  
• Performer 500 Series
  Introducing the first 7 Performer 500-series pedals (Guitar Player, October 1982)
  
  
• The Performer
  Spotlight on the Performer 555 Distortion (circa 1982)
  
  
• The Effect Specialists
  Featuring three pedals from the Performer "A" series, including the 575-A Flanger, 565-A Stereo Chorus, and 585-A Delay (Creem Close-Up: The American Band, April 1984)
  
  
• Explode Your Talent
  with the DOD 944 Chain Reaction (circa 1984)
  The 944 appeared to be a hardwired collection of rackmounted FX pedals controlled by a 6-button footswitch, as opposed to a true floor processor
  
  
• DigiTech Shapes Your Sound
  Introducing the new PDS 1000 Digital Delay, which was probably the first PDS-series pedal (Guitar Player, May 1986)
  
  
• Clean up your act.
  Advertising the DigiTech PDS 20/20 and PDS 1550; interestingly, the FX56 American Metal (which was arguably DOD's "flagship" pedal the previous year) is depicted as one of the "replaceable" pedals in this ad (Guitar for the Practicing Musician, June 1987)
  
  
• For the first time ever, DigiTech does it again.
  Introducing the PDS-8000 Echo Plus (Musician, July 1987)
  
  
• There's only one thing more explosive than the PDS 1550.
  (Musician, July 1989)
  
  
• Two at a time. For the first time.
  Introducing the first dual-function pedals, with the PDS 2730 Hot Box, PDS 2715 Rock Box, PDS 2700 Double Play, and PDS 1650 Programmable Distortion (Guitar Player, October 1989)
  
  

home FX index America's pedal? field guide serial no. info FX literature
what's new? FX tech info links disclaimer/legal/contact us